Core Staff

Linshuang Lu

Linshuang (pronounced Lin-shang) is a Consultant at Praxis, where she assists employee-owned companies and nonprofits with strategic and financial planning, governance, business literacy training and ownership culture development. She regularly speaks at conferences and provides workshops to for-profit and nonprofit audiences on topics relating to ownership communications and culture development, financial literacy and management and emerging leadership and intergenerational dynamics. She is a member of the Ownership Culture Committee of the ESOP Association and has co-authored two chapters in the National Center for Employee Ownership’s ESOP Committee Guide. She also serves as a board member of the National Center for Employee Ownership.

Prior to joining Praxis, Linshuang worked at Nonprofit Finance Fund where she taught workshops and provided consulting services to nonprofits in financial planning, management and education. She facilitated discussions with senior management on financial strategy, provided board presentations and trainings, developed Excel models and established other processes to assist clients with financial planning and reporting. Linshuang was also one of the lead developers and writers of the NFF/Guidestar Financial Scan Report. She has also worked as a strategy consultant at Mercer Oliver Wyman (now Oliver Wyman), advising companies on new product development and risk management.

Linshuang frequently guest lectures in the Nonprofit Leadership Masters Program at the University of Pennsylvania. She has been a member of the teaching team for Accounting for Asset Development/Economic and Financial Foundations of Social Policy, graduate-level courses in the School of Social Policy & Practice at the University of Pennsylvania. She also teaches financial management in the Nonprofit Executive Leadership Institute (NELI) Certificate Program at Bryn Mawr College.

Linshuang holds a Masters of Science in Organization Development from American University. She also completed the Huntsman International Studies and Business Joint Degree Program at the University of Pennsylvania, with a BS in Economics from the Wharton School of Business and a BA in International Studies and Comparative Literature.

Linshuang on Ownership Culture
Contact Linshuang
215.753.0303 x 103 Phone
215.753.0305 Fax