 Rolling Out Your ESOP: What to Say, When, and How Reprinted from: The ESOP Communications Sourcebook, 3rd edition. Published by the National Center for Employee Ownership (NCEO). Copyright 2003. This article addresses the process of introducing an ESOP to your company, from the initial announcement through a series of specific follow-up activities over the first year or so. Taken together, we call these activities the “ESOP rollout process.” The first step in this process is typically a kickoff meeting. This article provides a detailed review of this type of meeting. The other steps in the rollout process are summarized.
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