Originally published in: The Journal of Applied Behavioral Science,
Vol.
38 No. 3, September 2002.
Copyright 2002 NTL Institute
This article analyzes layers of meaning that are embedded in
the concept of diversity in a financial institution. It examines
the discourses about diversity that emerged over 2½ years,
during which a CEO was intentionally trying to change his organization’s
cultural norms and to become more sensitive to “valuing
people.” By tracking the conversational patterns between
the CEO and the organizational “discourse communities,”
this research highlights the processes by which meaning gets ascribed
to the concept of organizational diversity and its impact on organizational
structures and culture across time.
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